Edibits

Indonesia’s #1 Edible Spoon Made from Healthy Sorghum Flour

Overview

Edibits is Indonesia’s first commercial edible cutlery product, crafted from healthy sorghum flour. Designed to tackle the growing issue of plastic waste, Edibits provides an innovative and practical solution for eco-conscious consumers, combining sustainability with health benefits.

Despite having a groundbreaking product, Edibits lacked a professional brand and identity to represent their vision effectively. We focused on developing a cohesive and professional brand and identity to help them establish credibility and position themselves as pioneers in sustainable dining solutions.

Branding

Strategy

Indonesia’s First Commercial Edible Cutlery

Gathering the data, we took a deep dive into their brand values, vision, and mission. This approach helped us understand their goals and implement an innovative brand identity that resonates strongly with their purpose and aligns with their mission.

Building Innovative Branding

We created a strong brand identity that reflects Edibits' commitment to sustainability and innovation. This involved designing their logo, selecting brand colors, and developing unique visual elements. These components ensure that Edibits’ branding stands out, clearly communicates their purpose to reduce plastic usage, and appeals to eco-conscious audiences.

Promoting Positive Environmental Impact

By developing a professional brand identity that highlights their innovative edible cutlery, we enabled Edibits to effectively communicate their commitment to sustainability. This thoughtful branding approach connects Edibits with environmentally conscious consumers, strengthens their presence, and fosters meaningful engagement with their target audience.